The question is why is he doing what he is doing? Why is he blatantly refusing to support him and not making every effort to keep him here for years to come?
Some say it's perhaps there is a possible sale of the club in the offing so for him to spend any money isn't in his interest, nor is the future of the club. This is wide of the mark IMO.
Others say it's because he refuses to allow a manager with one year left on his contract to spend money on players and then leave at the end of the year, which would then leave a scenario of a new manager wanting his own players. This is closer to the mark IMO.
But even this doesn't really make sense as the ONLY way Rafa would sign a new deal is if the club back him. Not the other way round that Ashley wants it. If you sign a deal, then we will spend...promise. Despite our diabolical record of doing so. Rafa is not so stupid to lock himself into a no-win situation, again.
Mike Ashley is a stubborn clueless fool who only plays by his own rules based on the fact it has served him well in creating the UK's biggest sports retailer, so in his head, why change?
Well isn't it obvious why you should change? If you have the record Ashley has over the past 10 years as NUFC owner, whatever mindset you had must be torn up and start again, This should have been done years ago, never mind now.
If you have been making terrible mistakes and nonsense decisions time & time & time again, then at some point you basically give up trying to make decisions and let someone else do it.
That person should be Rafa Benitez. Ashley has a hard time trusting people. He tends to trust morons and con artists like Llambias, Jimenez, Kinnear, Wise etc. Which says a lot about his character.
Ashley should be feeding off Rafa and listening to his plans and be helping him build his project. The man clearly knows what he is doing. It's obvious. Look at his career!
But no. Ashley refuses to be playing second fiddle to some Spanish manager who thinks he's special. It's his club so he calls the shots. Total ego-maniac moron. The lack of ambition inside the walls of the boardroom is frightening. Terrifying in fact.
Imagine having a manager whose last job was Real Madrid and has the trophies he has on his CV and not trust him to make signings when we were in the Championship not long ago?
Imagine not allowing him to do what he wants to do? Unthinkable to anyone with a brain. Or to anyone with true ambition. Charnley, Bishop and Barnes are not fit for purpose.
All men hired by Ashley are idiots and con men. This massive stain on Ashley's character is the biggest issue NUFC have had and continued to have. We never have the right men in place where it counts.
We have a thoroughbred horse of a manager in the stable but his keeper doesn't know how or even want to feed him and his trainer can't be bothered to keep him fit. His owner nowhere to be seen and deprives him of what he needs. So will he fulfil his potential? Of course not.
Newcastle need a new owner. Once they do this will bring a new chairman, CEO etc and finally the manager can be able to do his job. There is only one way this happens and it's if Ashley sells up.
Two things can create a sale. Someone comes along from no where and pays a fee Ashley can't refuse or Ashley lowers his price and looks for a sale himself.
The fans have a job to force Ashley's hand. A half empty stadium speaks volumes. Disrupt his Sports Direct stores, this will also send a message to him "directly". The fans must try to force Ashley to sell as a random billionaire coming along has much chance of a Euromillions win for you or me.
The fans must do their part. To continue to just fill out the stadium and carry on regardless will do nothing. Rafa will leave in the summer and Ashley will remain to do whatever he wants.
Ashley is a small time, cheap, unambitious, pig-headed, clueless, stubborn fool. He must be removed for Newcastle to ever reach its potential. This is a fact.
The Ginger Pirlo